Why storytelling matters in marketing
When you were a kid, you probably had that one story you asked to hear on repeat.
Didn’t matter if you already knew every word.
You wanted to feel it all again – the drama, the magic, the comforting rhythm that carried your little brain from beginning to end.
Stories do that. They stick. They make us feel something.
And good marketing? Should work exactly the same.
The problem is… a lot of it doesn’t.
There’s sooooo much noise out there now. We’re bombarded with marketing from the moment we open our eyes, to the moment we shut them again at the end of the day. So much of that marketing sounds like a sales pitch read straight from a beige spreadsheet.
Or worse – it’s all buzzwords and waffle that tries so hard to be clever it forgets to be clear.
Here’s the issue - people don’t connect with businesses. They connect with people. With moments. With meaning.
And storytelling (proper, honest-to-goodness storytelling) is how you bridge that gap.
So what does that actually look like?
Not the “Once upon a time, here’s our latest product” kind of storytelling.
But the kind that:
Grabs someone’s attention by making them feel seen
Shows them you understand their world
Helps them picture how you fit into it
It’s not about writing a novel every time you want to post something. It’s about weaving micro-stories into your content.
Here are a few simple (non-cringey) storytelling tips for your content:
🟡 Start in the middle of the action. Don’t warm us up with 3 paragraphs of waffle. Drop us straight into the juicy bit.
🟡 Use real words. If you wouldn’t say “bespoke solutions” out loud, don’t write it.
🟡 Let your audience be the main character. Don’t just talk at people. Show them where they fit in.
🟡 Be specific. “We help you feel more confident” is vague. “We help you walk into meetings without feeling like an imposter” is better.
🟡 Don’t try to sound smart. Try to sound human.
Stories are your secret weapon, so use them!
If your content reads like a sales brochure, it’s probably not connecting.
But if it reads like a story – one that your audience sees themselves in – then you’re onto something good.
And if you need a hand getting your story straight? You know where to find me.
